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🖐️ Hi, I'm Karen Dinalli
Based in Barcelona, Spain
I design products that make things clearer, simpler, and easier to use.
I’m Karen, a product designer focused on turning complex ideas into intuitive experiences.
I’ve spent the last 5 years designing products in small, cross-functional startup teams, taking ideas from zero to one. I connect user needs with business goals to build meaningful, growth-driven experiences.
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SELECTED WORK
Highlights from the journey
WEBPORTAL 2.0
A scalable, high-performance redesign for modern clients
Web Portal 2.0 is a strategic redesign of Ohpen’s client portal, turning a legacy interface into a fast, modern, and scalable experience. Built on the same cloud-native architecture as the core platform, it delivers a 50% more responsive UI, enables 4× faster iteration, and directly addresses top client pain points.
Prodct design
fintech
REDESIGN
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CREDIT MANAGER 2.0
Enhance customer experience with simplified arrears management
Designed Credit Manager 2.0 from scratch, improving arrears management by increasing recovery rates by 18%, reducing case handling time by 30%, and helping customers stay on track with repayments.
Prodct design
fintech
B2B SaaS
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MIDOFFICE PORTAL
Efficient, flexible, and built for the full lending journey
Redesigning the MidOffice Portal, a key platform supporting mortgage origination and contract variations. The new experience reduced application processing time by 25%, decreased errors by 30%, and streamlined underwriting workflows into a faster, more intuitive experience.
PRODUCT DESIGN
FINTECH
DESKTOP
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my approach
Principles that guide my work
Clarity before polish
I prioritize clear flows, states, and decisions, connecting user needs with real business opportunities before visual refinement.
User needs drive business goals
Strong products balance usability, operational reality, and long-term strategy, especially in complex fintech environments.
Design systems, not just screens
I design in patterns, components, and journeys to support scale, consistency, and team alignment.
Prototype to learn
Prototypes surface assumptions, align teams, and move decisions forward faster than discussion alone.
Progress over perfection
I ship thoughtfully, learn from feedback, and iterate. Design evolves with the product and its users.
Make work visible
I share early and often through walkthroughs, Loom videos, and collaborative sessions to build trust and alignment.
ABOUT ME
Behind the screen
When I’m not crafting user journeys, here’s the journey I’m on.
Born in São Paulo, I grew up with creativity, culture, and sports shaping my world. Curiosity carried me from Brazil to Dublin, then Barcelona, and into Product Design.
Empathy and curiosity guide me in every project and in every new adventure I take on.
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